WHAT'S IN STYLE

The future is here, folks, and it's in a Google and Levi's denim jacket. We saw the first stage of the "connected" jacket last year, but now, the features are getting even more tech-forward. Last year's version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…

Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they're taking the style world by storm, and we're predicting that promotional socks are going to change the promotional game, too...

Delta Apparel reported on Monday declines in net sales, gross profit and net income for the company's fiscal second quarter. But its DTG2G0 digital print and fulfillment business achieved sales growth of nearly 60 percent over the prior year period, with 20 percent organic growth...

Last week, we talked with Blue Generation's Eric Rubin about where promotional apparel and uniforms were headed. This week, Marcus Sweeney, vice president of business development for Hit Promotional Products, Largo, Fla., sat down with us to discuss the trends shaping promotional apparel today...

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women's companion piece. This women's apparel companion style should be manufactured with the exact same fabric as the men's styling—but be distinctly “women's” in make and silhouette. The theory and logic…

Big news coming out of Nike this week. A New York Times article described a toxic work environment that eventually led a group of women inside the company's Beaverton, Ore. headquarters to revolt and at least six male executives to resign. The women secretly interviewed their fellow female coworkers to find out if anyone else…

We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can't follow your scoring system). While we've been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there's one aspect of…

Last week, we covered Next Level Apparel's predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends "Younger looks are a definite trend in today's promotional apparel market," said Rubin. "Newer fabrications, such as…

Much like 
someone who is starting the daunting challenge of going to a gym for the first time (we say this from experience), distributors might look at the plethora of athletic promotional apparel in front of them and wonder where the heck to start...

The rumors of Amazon's apparel market share have not been exaggerated. Back in January, we heard rumblings that Amazon was projected to become the largest apparel retailer by the end of 2018, and it looks like that prediction is still holding strong. According to TechCrunch, Amazon is taking…