WHAT'S IN STYLE

OK, Pizza Hut's Entry Into Custom Apparel Is Actually Pretty Rad
October 11, 2017 at 12:38 pm

Last week, Taco Bell made its merchandise debut, and it became a viral sensation. But, this week, it's all about Pizza Hut. According to Engadget, the pizza delivery chain unveiled a new apparel item hot out the oven: the Pizza Hut parka. The parka is made out of the insulating material used for lining its…

Adidas Drops Three-Stripe Lawsuit Against Juicy Couture
October 11, 2017 at 12:54 pm

We've spent a lot of energy in the past ranting about attempts to trademark stripes. Maybe Adidas finally got the hint, since Law 360 is reporting that the company reached a settlement to end its trademark lawsuit against Juicy Couture over its "three-stripe" trademark. Adidas filed a…

Taco Bell Launches Clothing Line With Forever 21
October 4, 2017 at 12:36 pm

Ah, Taco Bell. Is there anything that brightens up Taco Tuesday more than your Cheesy Gordita Crunch? Ordinarily, we'd say stick to doing what you're good at, because it's so good, but after hearing this news, we're pretty excited Taco Bell is expanding into other arenas. The fast food giant is the latest company to…

Did Official Merchandise Spoil a Major Movie Plot Line?
October 4, 2017 at 1:03 pm

In the world of superhero movies, everyone who works on set is sworn to secrecy in order to avoid any spoilers getting out. But, in the case of the new "Justice League" movie, the major spoiler might have been the movie's official promotional merchandise. (Warning: Potential spoilers ahead.) According to GameZone, Henry Cavill revealed which…

Russell Athletic Will Cease Making Team Uniforms
October 4, 2017 at 1:18 pm

For over 100 years, Russell Athletic has been supplying athletic teamwear, but it looks like times are changing. According to AL.com, the company released a statement last week announcing it would cease filling orders through mid-December. In the statement, senior vice president for brand management Scott Greene said the company decided to transition away from…

How a Fashion Lab Is Working to Make Fringe Apparel Tech Mainstream
October 4, 2017 at 2:03 pm

While trends like mustard yellow and plastic trench coats were big hits at Paris Fashion Week, one designer decided to put the focus on the future of textiles. According to Engadget, Stella McCartney teamed up with an incubator called Fashion Tech Labs (FTL) to introduce new tech that breaks the textile pollution cycle. So what…

NCAA Coaches, Adidas Executive Arrested in Bribery Scandal
September 27, 2017 at 12:18 pm

A story of bribery and fraud is all over the news headlines this week, as 10 people were charged in a federal corruption investigation. According to ESPN, the three-year FBI probe has focused on coaches being paid to steer potential NBA players toward particular sports agents, financial advisors and apparel companies. So far, four NCAA…

5 Trends Fashion Week Runways Predict for 2018
September 27, 2017 at 11:12 am

With New York Fashion Week and London Fashion Week in the glamorous rearview mirror, we can begin to make some predictions as to what's coming down the pipeline of the fashion world. Since promotional fashion has been following runway trends more closely lately, some of these new looks might work well for your promotional apparel…

Velcro Releases Amazing Music Video to Protect Trademark
September 27, 2017 at 11:30 am

While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle. The company released a music video entitled "Don't Say Velcro" explaining that every time you…

U.S. Army Trades Iconic PT Uniforms for High-Performance Features
September 27, 2017 at 12:42 pm

Come Oct. 1, the Army will be trading up its classic gray workout uniforms for a darker, more technical look, according to Task & Purpose. These new uniforms feature 32 alternations from the old uniforms with plenty of features meant to aid in performance and increase comfort. Some of the features include: improved identification/key pockets,…