WHAT'S IN STYLE

A few weeks ago, Firebaugh High School reissued an out-of-print hoodie design after Buffalo Bills fans saw star quarterback Josh Allen, a Firebaugh alum, wearing the hoodie before a game. The hoodies, available for a single week pre-sale, were a smash success, with Firebaugh selling 4,600 hoodies and raising $100,000...

This week's installment of our 5 Favorite Promotional Products of the Week includes custom pajamas for an NBA team (produced and delivered by a well-known promo distributor), an awesome charity T-shirt from an NFL star, a very 2021 merch collection from Slim Jim and more. Check it out!...

"Squid Game" fans looking to celebrate Netflix's morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What's really interesting here, though, is the platform...

There are quite a few positions throughout your shop that keep your business running, and can be performed virtually.

As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019...

We're always thinking about what kind of merch we'd release for the Promo Marketing Podcast. But we took a break from that to bring you this week's collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of '90s favorites reentering the branded merchandise game, and more...

Adding to the ever-growing list of pandemic-related supply chain headaches, cotton prices on Monday jumped to $1.05 per pound. That's an 18% increase since Sept. 20 and a 35% increase on the year. It's also the highest price per pound for cotton since November 2011. A combination of factors is driving these price increases...

California Governor Gavin Newsom signed a bill into law that will require the state's garment factories to pay a minimum hourly wage in addition to giving workers other benefits. The Garment Worker Protection Act is designed to help ensure workers are paid properly and create a safer working environment, but opponents of the law believe it could lead to job losses...

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...