Jetline

Top-50 industry supplier Jetline, Gaffney, S.C., recently announced that Sara Minerva has joined the company as its new creative director.

Jetline announced Brandon Pecharich will serve as its Southwest regional sales manager, serving Arkansas, Colorado, Louisiana, New Mexico, Oklahoma and Texas. He will report to Dana Zezzo, senior vice president of sales and marketing.

Jetline, the supplier based in Gaffney, S.C., recently announced that its investment into improving operational efficiency and increasing business scalability has now exceeded $1.5 million.

The PPAI Expo is clearly the most significant event in our industry. Mandalay Bay in Las Vegas is taken over with two huge floors of supplier booths, top-notch education, and incredible keynote presentations. There is a brand. section showcasing incentives, a new products pavilion, a "Decorate" area, and a variety of social events.

On Dec. 13, 2013, Jetline announced the promotion of Jon Granek to Northeast Regional Sales Manager. Jon first joined Jetline in 2009 as part of the inside business development team. His territories will include New York, Pennsylvania, Maryland, Delaware, New Jersey, Connecticut, Massachusetts, Rhode Island, New Hampshire, Vermont and Maine.

This week: Jetline's Dr. Evil versus Motivators' Johnny Cash.

The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy ... or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?

The inlaws are out and the leftovers are gone, which means it's time to pick up PM's Video Battle where we left off, with Jetline's Dr. Evil trying to crush the long-time champ of Image Source's Zumba Zen. Today is the last day to vote, with a new battle starting tomorrow.

Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We've embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.

There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate... myself included.