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September 2008 Issue

Promotional Marketing - September 2008

Cover Story

Please, Sir, can I Have Some More? - September 23, 2008
In political circles, the answer boils down to four simple words: It’s the economy, stupid! If it were only so easy for the bar and restaurant crowd. According to a report by the Washington-based National...

Current Features

Safety Dance - September 23, 2008
If one thing became clear this year regarding product responsibility, it’s there will never be a time when suppliers can sit back and sigh in relief that they’ve finally mastered the safety jive everyone’s...
Every Second Counts - September 23, 2008
When referencing such a broad concept as time, there are so many puns and expressions available to a writer, coming up with one on the fly is second nature. (There’s one, get it? “Second” nature?) As such,...
Toys: Not Just Child’s Play - September 23, 2008
Peter Pan is alive and well, and he might just be pulling some of his hijinks in the middle of the promotional products industry. There are no pirates, and swashbuckling is still pretty much extinct (or...
If Not You,Then Who Will  Guard the  Global Village? - September 23, 2008
Kathie Lee Gifford changed everything. Whether she understood what was happening or not, her role in the 1995 Wal-Mart clothing sweatshop scandal was invaluable. “She was dragged into this thing kicking...
Getting Ready to Ride the Green Wave - September 23, 2008
With the 2008 Olympic Games in Beijing, it became clear to the entire world, especially the athletes who were competing in a heavily polluted environment, that China was far from green. In fact, the more...
Brown is the new Black - September 23, 2008
There’s something about chocolate. For an industry that thrives on feel-good merchandising and positive reinforcements, it would make sense that chocolate is a perfect match as a promotional product. Chocolate...