VIDEO: Colorful Direct Mail Ideas

How to easily grab attention using color and personalization with a direct-mail piece.

February 20, 2012

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Associate editor Michael Cornnell shares a colorful and attention-grabbing package he received. Essentially just a sample box of pens, the package was carefully packed and decorated to make a mundane mailing interesting and emotionally engaging. In a short video, Michael points out the package's strongest features that could be repeated in your own direct mailings to prospects or clients.