Colorado

Natural Trends announced that Brian Ketterlin, of Bridge Marketing Southwest, has joined the Natural Trends family as the Southwest region multi-line rep. Ketterlin will represent the states of Colorado, New Mexico, Oklahoma, Texas, Arkansas and Louisiana.

Ash City USA has hired Shawna Tickle and Peter Strob as dedicated sales representatives. Tickle will be responsible for Arizona, Utah, New Mexico, Wyoming and Colorado, and Strob will be responsible for North Carolina, South Carolina and Southwest Virginia.

Liqui-Mark Corporation has hired Colm Harding of Harding & Associates as multiline sales representative for its Mid-South region. Harding’s territory includes Oklahoma, Texas, Arkansas, Louisiana, Colorado and New Mexico.

Specialty Incentives, Colorado’s largest distributor of promotional products, announced the purchase of selected assets of L.W. Barrett, a Denver-based branded merchandise firm. The move represents Specialty Incentives’ ongoing effort to expand its presence in the region.

Since ending its five-year partnership with the Sidney, New York-based MeadWestvaco Corporation (MWV) in May, Castelli USA Inc., Reno, Nev. announced it hired 14 multiline reps to represent the company across the country and in Puerto Rico.

Irving, Texas-based  ISERVCORP announced an agreement with Evergreen, Colorado-based Bright Stores Inc. to integrate OrderTrax² with the Bright Stores e-commerce applications.