How to find potential Labor Day clients and implement a promotion before September 2.
A review of Diamonds Cosmetics Inc.'s nail polish and ideas for including polish in your upcoming promotions.
What to wear and bring while traveling to Vegas, Atlantic City or any other show location.
Political campaigns can drain the fun from your promotions so here are three ways to liven up your non-political programs.
“I’m so con-fused!” Well that makes two of us, Vinnie Barbarino—I mean, John Travolta.
Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry's Heroes—those road warriors that spend time away from home to help us.
Use retail trends as promotional inspiration for the teen and tween, holiday, personal care and nonprofit markets.
Exploring the profitable market of spas and salons.
In my last post, I mentioned that I was going to write a bit about selling to the hotel industry this week. Larry Wilhelm, president and owner of Custom HBC, gave me a ton of information that I wasn't able to use for my March travel feature, but I thought was interesting and useful and I don't want to let it slip by. What follows is Wilhelm explaining different ways distributors can target the hotel industry with health-care promotions, more or less directly from our interview, edited only for length and clarity.
