If you sell labels into the consumer product markets, you know how frequently those labels change. When this occurs, it leaves your customers hanging with obsolete inventory as they race to reprint those labels while wondering how much those changes are going to cost them. Those changes not only cost them in obsolete labels, but…
If you’ve paid attention to the retail shelves lately, you’ll know that the number of SKUs is exploding. According to 2023 Grocery Industry Report, many producers have doubled their SKU counts over the past few years. Health and beauty markets have also seen SKUs increases to account for different shades, sizes, and finishes. Nearly every…
Helping your customers capture attention with their direct mail helps you grow. Here are 5 ideas to get direct mail campaigns noticed.
Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.
Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.
Business transformation is hard. Here are five steps senior management teams can take to avoid failure to lift off.
By identifying what makes you happy and where you want to excel, you can pave the way for success. Here are some ways to get started.
As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.
Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
