AWARENESS

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Livestrong's New Logo: Are New Wristbands Next?

Kyle Richardson March 8, 2013

The Livestrong Foundation unveiled a new logo last week. Does this mean the company's iconic silicone bracelets are also due for a change?...

EMT Honored for Excellence in Product Innovation and Decoration

February 11, 2013

EMT won three Silver Awards in the 2013 Suppliers Achievement Award Competition sponsored by Promotional Products Association International (PPAI). Sixty-one Gold and Silver winners were...

Lance Armstrong and Livestrong: What it Means for Promotional Silicone Bracelets

Livestrong Wristband January 24, 2013

Lance Armstrong's Livestrong Foundation is credited with popularizing promotional silicone bracelets as a fundraising tool. With the cyclist's reputation in ruins, will the product he...

8 Ways to Use Pantone's Color of the Year

Colleen McKenna December 12, 2012

Pantone chose emerald green as the color of 2013. Here's how to incorporate the new year's "it" color into your upcoming programs. ...

Going Strong?: Lance Armstrong and the implications for silicone gel bracelets

Elise Hacking Carr October 23, 2012

Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?...

Smart Sports Bra Can Detect Breast Cancer

October 17, 2012

First Warning Systems’ has developed a Breast Tissue Screening Bra that could be more effective than mammograms. Almost like a continuous monitoring system, the...

Charles River Apparel Dunks for a Cure

October 17, 2012

Sharon, Massachusetts-based Charles River Apparel has donated proceeds from its Sept. 7 event where members of the management team, including president and owner Barry Lipsett,...

Nike and Lance Armstrong Commemorate 16th LIVESTRONG Day with New Apparel

October 3, 2012

On Oct. 2, 1996, Lance Armstrong was diagnosed with testicular cancer. A year later he would begin the Lance Armstrong Foundation and embark on a...

99 Problems: An ineffective promotion shouldn't be one

Elise Hacking Carr September 4, 2012

Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target...

The disposable wristband that can tell you when to get out of the sun

August 21, 2012

A paper wrist strap similar to the bands worn at festivals can help prevent over-exposure to the sun and reduce the risk of cancer....

 
 
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