RSS More On Golf & Performance Apparel

Technology Leads to More Comfortable Fitness Apparel

September 24, 2014

Considering that Frank Giannino owns a spot in the Guinness Book of World Records for the fastest crossing of the United States on foot, it's...

5 Soccer Promotions for After the World Cup

Colleen McKenna July 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans. ...

Tests Show Toxic Chemicals in World Cup Products

May 21, 2014

Sporting goods giants Adidas and Nike have both hit back at claims that some of the football merchandise produced ahead of this year's World...

Cutter & Buck Names New Chief Executive Officer

Joel Freet May 1, 2014

Joel Freet, previously the head of the corporate business for Cutter & Buck, has been named the chief executive officer. He replaces Jens Petersson, who...

How to Tie Fashion to Fitness

Colleen McKenna April 8, 2014

Fashion brands are introducing gym gear lines. Here's how to add style to your workout and wellness promotions. ...

5 Wearable Promos for Baseball Season

Colleen McKenna March 4, 2014

Five apparel pieces fit for any stadium, team or any baseball-loving client to give away. ...

Putting Pretty

Bermuda Sands Men’s Catalina Pinstripe Polo from Heritage Sportswear + Virginia T’s March 2014

Golf apparel has come a long way since a simple cotton men's polo. Now, the category is as complex and diverse as any other, full...

Sportswear industry predicts boost from Olympics and World Cup

January 27, 2014

The soccer World Cup and next month's Winter Olympics in Sochi will help sportswear sales to recover in 2014 after an unseasonably warm winter...

5 Products to Sell Before the Winter Olympics

Colleen McKenna January 22, 2014

Each of the 98 events at the 2014 Winter Olympics has a promotional product fit for it. Here are five of them. ...

Merchandise Uses Olympics Principles Against Russian Anti-Gay Laws

December 2, 2013

One of the mainstays of the Olympics is the myriad examples of branded merchandise that are sold to support the games, not to mention burnish...