MV Sport/Weatherproof

While good-looking jackets are abundant in our industry, to find the perfect item, you have to consider the end-users. How old are they? What retail trends are they likely to care about? What do they do for a living? They're simple questions, but also ones that should dictate your purchasing decisions.

Valentine's Day and other promotion ideas for February and March.

In the winter of 1949, Ella and Louis sang it best. While sometimes we may have the luxury of tossing our jacket aside and staying for another hot toddy and some records, at some point we all have to go out and face the cold.

ECONOMY SHMECONOMY. NOT to be glib, but that headline has sold one too many papers these days. Yes, things are not necessarily prospering, however, what the general public should be talking about is how to respond to these given circumstances. Facing the unenviable challenge of helping end-buyers find value in items that can all-too-easily be considered “extraneous,” now more than ever, suppliers and distributors must continuously prove the worth of their wares. Showing how each garment can be used in a practical wardrobe application attaches a tangible benefit to every dollar spent, an essential formula for continuing to drive business through financially uncertain

NOT TOO LONG ago, the Northwestern University women’s lacrosse team got invited to the White House. The resulting photo, which should have been a source of parental pride for years to come, soon became the stuff of media buzz legend. “You wore flip-flops to the White House?!,” proclaimed an e-mail sent to one of the four players who, while posing in the front row, was captured wearing the offending sandals. But the choice of footwear shouldn’t have surprised anyone—it’s merely a sign of the times. In general, the public’s attitude toward clothing styles has become more and more laissez-faire over the years. Suits, once a