Southern Plus/Southern Umbrella

Like every other product category, bags and totes are evolving with customer buying habits. Right now, the biggest draw is a bag that’s made from environmentally friendly materials. Going beyond the prototype canvas tote with fully custom bags can also make you stand out as a distributor...

We’re already a few days into 2022, but it’s never too late to start thinking about New Year’s resolutions. For many people, the new year brings an opportunity to work toward their fitness goals, and promotional products can play a huge role in these wellness resolutions. Here are three ideas for health and fitness promotions...

Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward and fabrics are becoming more sophisticated.

Five apparel pieces fit for any stadium, team or any baseball-loving client to give away.

My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.

I recently penned a commentary on a few things that have had me scratching my head asking ...Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with ...Really?? moments.

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

Some of you might think, what's the point of being involved with a Regional Association...Really?? I'm busy, why do I need to leave my office for these Association events? How does this benefit ME? That's a good question and we will touch on the answer.

With spring here, there are five great outdoor activities everyone is itching to begin, and we have five great promotions to go along with them.

Southern Plus, headquartered in Hartwell, Ga., has brought on Washington-based multi-line reps Bob Ferguson and Rachel Webb to manage the states of Oregon and Washington.