Boardroom ECO Apparel

Clothing: it's one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. How do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014?

Each of the 98 events at the 2014 Winter Olympics has a promotional product fit for it. Here are five of them.

Chilly outside today? Keep end-users warm, toasty and trendy by adding promotional scarves to their wardrobes.

GREEN APPAREL USED to be something on the fringes of the industry, a quirky and cumbersome product too expensive and not customizable enough to be broadly salable. In the years since it's been introduced however, manufacturing costs have dropped, more stylish and versatile production techniques have become available, and most importantly, market demand has increased…

NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.

I recently interviewed Mark Trotzuk, president of Boardroom ECO Apparel, for one of the articles I'm currently writing for our upcoming June responsibility supplement, which is a mini-issue about all kinds of great stuff like corporate social accountability and environmental stewardship.