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Promo Marketing - Headlines
July 28, 2014
Wolfmark Acquires Creative Imprints
Wolfmark, Neenah, Wis., announced its acquisition of Creative Imprints, Menasha, Wis., last week. Financial terms of the deal were not disclosed.... more »
USPS Mail Delivered After Dark
From CNN Money
Mail is supposed to hit your mailbox before 5 pm. But thanks to cost-cutting measures and a shrinking work force, U.S. Postal Service letter carriers in cities are delivering mail in the evening as many as two days a week,... more »
Ash City, alphabroder Canada Welcome New Sales Rep
PM072814_AshCityalphia_LeBlanc   Ash City announced the addition of a new territory sales representative.... more »
Hub Pen Donates to Marine Corps Nonprofit
PM072814_HubPenDonationImage   Hub Pen Company, Braintree, Mass., donated to a Congressional-chartered nonprofit for U.S. Marine Corps veterans.... more »
8 Ways to Delight Your Customer Today
From Inc.
Most companies strive to satisfy their customers. That's why they run customer satisfaction surveys to see if they are succeeding. But is customer satisfaction a worthy goal? I believe satisfaction is the bare minimum of what a customer should get... more »
Product Of The Day: Summer Sunglasses
These plastic sunglasses are made with acrylic lenses with UV rating of 400. The shapely frames make a fashionable look. One size fits most.   Summer is going too fast this year, and we feel like we haven't had the chance to enjoy it so far. To make the most out of what's left, we're grabbing our Summer Sunglasses from The Promo Factory and catching some rays. Then we'll opt to go back inside in the air conditioning and wish for cooler weather.

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So You've Got a Recall. What Now?
Jul 25, 2014
Jeff Jacobs  
by Jeff Jacobs
It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty much a black and white issue. Products were either safe, or they weren't. If you're sourcing and buying promotional products, and keeping up with the increasing discussion and awareness of product safety and compliance in our industry, you likely know that's not the case. ... more »

Maintaining Profitability—Part 1
Jul 24, 2014
Jeff Solomon, MAS  
By Jeff Solomon, MAS
The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the first of such casualties and it certainly won’t be the last. There also will be losses of distributors and more consolidation. Strong suppliers will buy smaller suppliers and strong distributors will absorb smaller distributors. Some companies will just close their doors.... more »

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