Promo Marketing magazine presents: Mar 3, 2010
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THE BUZZ
Stylesight Raises $10 Million in Funding from Volition Capital and Cue Ball Capital
Stylesight, New York, the leading global provider of trend content, tools and technology for the fashion and style industries, announced it has closed a $10 million equity investment to fuel its ongoing growth and global expansion....
Soles4Souls Launches Clothing Division Clothes4Souls
Soles4Souls Inc., Nashville, the international shoe charity that gives away new and gently worn shoes, announced it will begin providing new clothing to people in need through Clothes4Souls, a charitable division of Soles4Souls....
Heritage Sportswear Inc. to Attend Seven Events in March
Heritage Sportswear Inc., Hebron, Ohio, announced it will participate in an aggressive trade show agenda for 2010 to provide one-to-one marketing of the company's new lines and expanded existing lines....
OneStopPlus.com Announces Virtual Plus Size Fashion Week 2010
OneStopPlus.com, New York, an online destination for curvy women looking for the best in plus-size fashion, announces the launch of its Web site plussizefashionweek.com....
Heritage Sportswear Announces the BIG IDEA Show
Heritage Sportswear, Inc., Hebron, Ohio, a leading wholesale distributor of blank apparel and accessories announced on Thurs., April 22, from 12:00 p.m. to 8:00 p.m., wholesale customers are invited to Columbus, Ohio for the company's BIG IDEA Show. The event...
Superior Uniform Group Recognized for Design Excellence for Promotional Apparel
Superior Uniform Group, Seminole, Fla., announced two of its customers, Hilton Hotels and Ruby’s Restaurant Group, took home winning trophies from this year’s National Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year (IOY) award ceremony....
WHAT'S IN STYLE
Inaugural European conference for DTG Digital
The DTG Digital division of Impression Technology, Sydney, Australia, held it first European conference in Nottingham, U.K. on February 2, 2010. The purpose of this European conference was to support the continually growing European dealer network and increase DTG product...
Lamé on the Links
In anticipation of the upcoming golf season and our almost-to-print golf issue (which will include golf apparel) here is an outrageously fun look at eccentric pro-golfer Ian Poulter and some of his fabulous fashion risks on the golf course....
The Stylists Take The Stage (Style.com)
Stars like Ginnifer Goodwin, Christina Hendricks, Abbie Cornish, Marisa Tomei and Perrey Reeves kicked off Oscar week last night in L.A. at a private reception, sponsored by Dior and Vanity Fair, for artist Kimberly Brooks’ exhibition "The Stylist Project."...
10 for '10: Slideshow (GQ.com)
The ten best new looks of the season as worn by 'A Single Man' star Matthew Goode....
Moving On From Milan
Couldn't make Milan fashion week? Have no fear, fashion's finest show may be the most popular topic in fashion mags and blogs. Like with most shows, opinions fluctuate from sheer genius designs to styles not fit for a pompous poodle...
Milan Goes in All Directions (The New York Times)
Like it or not, much about a Prada show feels brave and responsible. Miuccia Prada is singularly open about women. She is wise about their ways of being. A great deal about physical beauty and sexual attractiveness fascinates her, but...
EDITOR'S PICKS
Red Hot For Work

Edwards Garment--CottonPlus Twill Shirts (Women’s Long Sleeve)
Service Mate Collection CottonPlus twill shirts feature a soil-resistant finish to help wash away stains. The women’s version comes with a soft collar, no pocket, straight back yoke seam...
Rough and Ready

Vantage Apparel--Gildan Ultra Cotton T-Shirt
The Gildan Ultra 100 percent cotton T-shirt features a jersey body with rib knit neck. Both the neck and shoulder seams are taped and the shirt has a double-needle hemmed sleeves...
A Lady in Red

Bodek and Rhodes--Ladies’ Short-Sleeve Scoop-Neck T-shirt by Bella
The contoured fit Ladies’ Short-Sleeve Scoop-Neck T-shirt by Bella has a cover-stitched baby bottom hem and sleeve hems. The T-shirt features a 3/4" neck binding and is available...
Ready For Action

S&S Activewear--alo Long Sleeve T-shirt
The alo long sleeve T-shirt is a comfortable pullover with contrasting side panels. It is made from 100 percent polyester birds-eye jacquard knit. It features contrast color panels at side seams...
FROM RUNWAY TO REALITY
Best of Fall Fashion Week 2010 (Cosmopolitan)
Check out the eight hottest looks that came down the runway--and find out exactly how to pull them off....
Got Denim?
There is some really good news for all those denim lovers out there, the versatile dress-up, dress-down, wear out, lounge around, perfectly ironed, worn-through fabric is still (and may always be) a favorite of the fashion conscious everywhere....
Fashion Forward: A Sustainability Report Helps Clothing Brands Plan for the Future (Fastcompany.com)
Amidst the new outfits swishing down runways at this year's London Fashion Week was a different kind of fashion launch: The British nonprofit named Forum for the Future released its sustainability trend report for the industry....
Organic Couture Fashion Show (The33tv.com)

Dramatic detailing, vibrant colors, rich fabrics, organic?

It's not what you expect from couture, but one local designer is devoted to using sustainable fabrics in fashion.

"This skirt is organic cotton and dyed with...


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Promo Marketing Cover To a Tee
One of the most diverse items in the promotional industry, T-shirts present so many buying decisions that picking out the right one can be daunting. The number of choices are sure to increase as innovation introduces new kinds of T-shirts,...
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For a Rainy Day

Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.

Say you

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