Promo Marketing magazine presents: Feb 3, 2010
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Promotions East 2010
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THE BUZZ
Ash City Worldwide Announces Brent Rebus as Chief Operating Officer
Ash City Worldwide, Richmond Hill, Ontario, announced effective immediately Brent Rebus has joined Ash City Worldwide in the capacity of chief operating officer....
Gildan Activewear Launches "I Support..." Program
Gildan Activewear, Montreal, announced the launch of an innovative program called "I Support... ." The "I Support..." program will award a selected charity up to $100,000 and is designed to create awareness of the importance of charitable donations and volunteerism...
SanMar Debuts 2010 High-Visibility Safety Workwear Catalog
Issaquah, Washington-based SanMar, a leading supplier of imprintable apparel and accessories, debuts a brand-new catalog, 2010 High-Visibility Safety Workwear, targeted to a quickly emerging market in the promotional products industry....
FROM RUNWAY TO REALITY
Hoodies Hailed As Defining Fashion Trend (Huffingtonpost.com)
Hooded sweatshirts, or hoodies, are easy-to-wear, certainly comfortable and come in a myriad of styles and colors ... and they represent an iconic fashion trend, if you ask WWD....
Kate Moss: Bags of Style (The New York Times)
Kate Moss is sitting on the bed, surrounded by bags: zebra-patterned purses to fortify her “wild girl” reputation; shoulder bags to match her ever-youthful, hip look; and a sturdy tote, appropriately named Gloucester, for her oh-so-English country home....
Suzy Menkes On Bloggers: The World Changed When Fashion Became A Conversation (Huffingtonpost.com)
Head fashion editor for the International Herald Tribune Suzy Menkes sat down to talk about fashion blogging, telling the camera that, "The world changed when fashion, instead of being a monologue, became a conversation....
Fashion Week Etiquette, PR Edition: Tantrums Will Get You Nowhere (Fashionista.com)
Two weeks ago, we broke down a few Fashion Week myths.

This time around, we asked a handful of publicists what they’d like to tell the world about how to act during fashion week.

...
Couture Spring 2010: Behind the Scenes with Karl Lagerfeld at Chanel (Vogue.com)
You may collapse into bed at night, exhausted from all you’ve done that day, but remember this: You probably didn’t put in a day anywhere near as grueling as Karl Lagerfeld just did....
EDITOR'S PICKS
Ahoy, Rugger!


Vantage Apparel--Striped Rugby

Scrum ready. This striped rugby shirt from Vantage Apparel is made from 100 percent combed cotton. It features a striped jersey body, twill collar, collar band and covered placket. The long...

Swing, Batter, Batter, Swing

S&S Activewear--Badger Pinstripe Baseball Jersey

They’re sure to enjoy the game even more when they play in true style. The 6.0 oz., pre-shrunk 100 percent cotton Badger Pinstripe Baseball Jersey from S&S Activewear...
Synthesis of Style


Charles River Apparel--Synthesis Jacket
The Synthesis Jacket from Charles River Apparel is wind- and water-resistant. It has matte-finished poly-knit accents at the sides and collar, and a contrast color zipper....
An All-Sport Sport



Bodek and Rhodes--Adult Hook Hood Fleece-Badger

The Adult Hook Hood Fleece-Badger from Bodek and Rhodes is made of ring-spun 60 percent cotton and 40 percent polyester. It has a contrast...

WHAT'S IN STYLE
Freshen Your Spring Wardrobe (Realsimple.com)
Need some spring fashion advice (who doesn't?). Check out what they are talking about at Real Simple. These five must have items are sure to help people shake of the winter cold and get fresh look on fashion life....
Everything You Need to Know About Buying Underwear (Details.com)
Details.com brings you the tips and tricks for buying the perfect male intimates (boxers, briefs and boxer-briefs)....
Your Ultimate Winter Shirt-and-Tie Wardrobe (GQ.com)
GQ.com is always there to help a fellow (or distributor) out. Check out the 20 best shirt/tie combinations of the season....
Ralph Lauren Tailors Team USA for Vancouver
Designer Ralph Lauren's love of all things American is extending to Team USA once again....
Grammy Fashion Roundup (Oprah.com)
Just in case you missed it, Oprah covered the worst, the best and the rest of Grammy night fashion....

Tri-Mountain Wide Rectangle
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FROM THE CURRENT ISSUE
Promo Marketing Cover Don't Forget to Stretch
Stretchy fun clothes. Flexi-nice anti-gross apparel. Yoga-dance pilata-cheer stuff. Okay, so the blanket term for this style of athletic apparel might still need some work, but whatever you want to call it, the kind of clothing meant for yoga classes,...
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For a Rainy Day

Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.

Say you

...
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