Promo Marketing magazine presents: Sep 1, 2010
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THE BUZZ
Bella Makes Moves, Hires New Technical Package Developer
Los Angeles-based apparel manufacturer Bella announced it has made additions to its technical design team, including the recent addition of Tanner Elza as technical package developer from American Apparel. Elza has been tasked with bringing a sense...
Bodek and Rhodes Named EmbroidMe's Vendor of the Year Again
Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, was honored for the second year in a row as EmbroidMe’s Vendor of the Year. United Franchise Group, parent company of EmbroidMe Inc., the world’s largest embroidery...
Case Study: American Apparel reinvents processes
From Onwindows.com
American Apparel, the Los Angeles-based apparel manufacturer and cult status retailer needed to replenish items on the sales floor the instant they are sold in order to reinvent its inventory management process....
FROM RUNWAY TO REALITY
Magic Soars in Las Vegas
From prnewswire.com
LOS ANGELES, Aug. 30 /PRNewswire/ -- The world's largest fashion trade event, MAGIC, displayed strong growth along with the biggest and best assortment of brands in years. As a barometer for the fashion industry, MAGIC reflects...
Stormy skies inspire Jamie Hanna for fall
From Fibre 2 Fashion
Industry-leading yoga and fitness apparel company, Zobha, announces the launch of its new menswear collection. The line was created for men who seek technically-sophisticated and handsome apparel options to suit their active lifestyle...
In The Mood For: Fashion Week Must Haves
From Style.com
Check out these Fashion Week essentials.  Here is what to wear when everyeone's not-so-secretly judging you....
EDITOR'S PICKS - FOR A RAINY DAY
A Whirlwind of Rain Gear
With Hurricane Earl churning its way up the East Coast of the U.S., we thought it was a good time to take a look at what is new, notable and nifty in the world of rain gear. While...
WHAT'S IN STYLE
Under Armour Wants to Dress Athletic Young Women
From The New York Times
WITH brawny athletes wearing its sleek, sweat-absorbing apparel in hard-charging situations, the sportswear maker Under Armour became the brand of choice for young men in their teens and 20s. Now the company is aiming to win over a new...
Ralph Lauren: The Future of Sports Marketing?
From CNBC
When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams....
G-III surges on surprise profit, raised outlook
From Market Watch
NEW YORK (MarketWatch) -- G-III Apparel Group Ltd., a clothing licensee for brands from Calvin Klein to Kenneth Cole, posted a surprise profit and raised its full-year outlook on Wednesday, sending its shares surging 22% in pre-market trading....
Miss America Brands Launches New Apparel Website
From Yahoo Finance
COLUMBUS, Ohio--(BUSINESS WIRE)--For the first time, pageant participants, aspiring future Miss Americas and their friends and family, as well as other pageant fans can purchase exclusively...

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Promo Marketing Cover Increase Your Sweat Equity
IT IS AUGUST and the East Coast has been sweating it out in a massive 90-degree-plus heat wave since June, so it's highly unlikely that the cruel, grueling sub-zero temperatures of winter are at the forefront of ...
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