Stretchy fun clothes. Flexi-nice anti-gross apparel. Yoga-dance pilata-cheer stuff. Okay, so the blanket term for this style of athletic apparel might still need some work, but whatever you want to call it, the kind of clothing meant for yoga classes,...
Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.