Promo Marketing magazine presents:

Bella Makes Moves, Hires New Technical Package Developer

Los Angeles-based apparel manufacturer Bella announced it has made additions to its technical design team, including the recent addition of Tanner Elza as technical package developer from American Apparel. Elza has been tasked with bringing a sense of fit and focus to the Bella and Canvas brands.
 
“We believe that Bella and Canvas is a line unlike anything out there right now,” said Daniel Harris, co-CEO of Bella. “That is why we are building our company with great people like Tanner who will complement our team well and broaden our collection range.”
 
The company is now preparing for the launch of its 2011 line that promises cutting-edge retail-inspired pieces including unisex fits and large color palettes.

For more information on Bella, visit www.bella.com.

Bodek and Rhodes Named EmbroidMe's Vendor of the Year Again

Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, was honored for the second year in a row as EmbroidMe’s Vendor of the Year. United Franchise Group, parent company of EmbroidMe Inc., the world’s largest embroidery franchise, chose the company after polling their entire franchise base of 450 members.

“We’re honored to be chosen by EmbroidMe as their Vendor of the Year, especially two years running,” said Mike Rhodes, president. “We’ve really focused our efforts on personalized service, and I’m proud to see our dedicated EmbroidMe team is making a difference in our customers’ businesses.”

Bodek and Rhodes, a family business since 1939, has established a program of apparel experts to serve as dedicated, personal contacts to EmbroidMe franchisees. This team is led by the company’s most seasoned apparel veteran, Lee Feinstein, who offers more than twenty-eight years of experience in the apparel and decoration industry.

“My job is to connect and partner with our friends at EmbroidMe,” said Feinstein, director of special markets. “I’m flattered by the award, and I’m very glad that we can become part of EmbroidMe’s everyday operations to help their businesses succeed.”

About Bodek and Rhodes

Bodek and Rhodes is family-owned business headquartered in Philadelphia with distribution centers in Philadelphia; Niles, Mich.; Fresno, Calif.; Orlando, Fla. and Norton, Mass. More information on Bodek and Rhodes and their full line of apparel and accessories is available at www.bodekandrhodes.com.

A Whirlwind of Rain Gear

With Hurricane Earl churning its way up the East Coast of the U.S., we thought it was a good time to take a look at what is new, notable and nifty in the world of rain gear. While there probably isn't time to do any Earl-related promotions (no matter the turn-around time), it's always good to be aware of just what is out there.

Charles River Apparel--Nor’easter Pant

These storm pants from Charles River Apparel are waterproof, windproof and breathable. They are made from HydraLyte nylon with graphite mesh and taffeta nylon. Special high-tech HydraLyte nylon fabric allows excess heat to escape while keeping wind and rain out. They come with an elasticized waist with a drawstring, as well as zippered front and back pockets.

S&S Activewear--Stormtech Packable Rain Poncho

The Stormtech Packable Poncho from S&S Activewear is a poncho that packs a punch and folds into a self-fabric pouch for instant rain protection. It's made of durable 100 percent Nylon Taffeta and is wind- and water-resistant. The poncho features an adjustable hood with drawcord and button-down sides

Source Abroad--Heavy Weight PVC Rain Jacket

This Heavyweight PVC rain jacket from Source Abroad is sure to stand up to the toughest downpour. It makes a great item for corporate and municipality promotions. It is available in custom sizes and thicknesses.

Vantage Apparel--Women's Rain Jacket

The Vantage Apparel Women's Rain Jacket has a 100 percent polyester micro-dobby body with water-repellent finish and has a three-piece hooded neck with elasticized drawcord and cordlocks. The covered full-zip front sports a two-way zipper and the jacket has front and back princess seams.