In 2017, BIC Group sold BIC Graphic North America, its promotional products division, to H.I.G. Capital, a private equity firm. In the latest in a string of moves following that sale, the supplier appointed David Klatt, a consumer products veteran, as CEO. On this first episode of the Promo Marketing Podcast, hosts Sean and Brendan talk to David about bringing his outside experience to the promotional products industry, his plans for BIC Graphic and what distributors should expect from the supplier moving forward. We also chat about CafePress' recent financial woes, social media promotions gone wrong and more.

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