The 2017 #Online18 Most Influential People
This is the fourth annual list of #Online18 most influential people in the industry. Each year, I tweak the approach and attempt to identify at least one-third new influencers. This year, that was tougher than ever, as so many people on the 2016 list are still delivering great engagement. Engagement is the primary driver of who appears where on the list, so delivering good content is not enough, the content must be engaging.
This year there are four new people on the list, and thus four engaged influencers that fell off the list but are still influential. Everyone on this list, as well as previous lists, are to be commended for their online success. Follow them, engage with them and learn from them.
I'm sure I missed a few influencers that should be on the list, and look forward to hearing from you on who should be included next year in the comments below or on Twitter via @daledenham.
The 18 most influential online influencers in the promotional products industry are:
1. Kirby Hasseman
Kirby is a content marketing machine while maintaining excellent engagement.
Klout score: 68.
Where to follow: Facebook; Twitter @kirbyhasseman
2. Danny Rosin
Danny is extremely influential online and offline, and extremely engaged. Work, family, giving, causes, sports—you name it, and Danny talks about it in an engaging and useful way.
Klout score: 62.
Where to follow: Twitter @dannyrosin
3. Jason Lucash
Jason is authentic and provides very entertaining content. He has a large reach inside and outside our industry. (No. 14 in 2016)
Klout score: N/A. It appears he has removed himself from Klout.
Where to follow: Twitter @jasonlucash
4. Bill Petrie
Bill is extremely active on his accounts, as well as the accounts of others. Bill does a nice job leveraging the strengths of each network well while generating significant and interesting content. In addition to his content on his own pages, Bill is active in Salt & Pepper with PromoKitchen among many other areas.
Klout score: 65
Where to follow: Facebook.
Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.
Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.