6 Markets for Women's History Month Promotions
March 1 is next Friday. I know what you are thinking: National Pig Day and Peanut Butter Lover’s Day is here already? It is, and so is Women’s History Month. After you finish eating peanut butter everything and looking at pictures of teacup pigs on the Internet, you can focus on women’s history (which will likely be more lucrative than peanut butter and pigs combined).
Here are six markets good for Women’s History Month promotions. If you have any other suggestions or stories of promotions you have done, please email me or leave them in the comments.
1. Local TV & Radio Stations
National TV programs will run commercials and host events throughout March talking about women’s history, so why not get involved with local programs to give them a boost in ratings? They can plan a women’s history event and give out bags with products celebrating notable women in history. Don’t forget to include current female role models like Tina Fey. Her quotes make great T-shirt slogans. Like this gem from Bossypants:
“This is what I tell young women who ask me for career advice. People are going to try to trick you. To make you feel that you are in competition with one another. ‘You’re up for a promotion. If they go for a woman, it’ll be between you and Barbara.’ Don’t be fooled. You’re not in competition with other women. You’re in competition with everyone.”
2. Woman-owned Businesses
Promotions for woman-owned businesses in March can range from small in-office giveaways to goodie bags for galas. Products that commemorate women’s history in general and the actual founder/founding of the company would be best.
3. Fitness Centers
BeWellyPhilly, a fitness blog on Philadelphia Magazine’s website, hosts a women-only fitness event in June. It is a place for women to learn about nutrition, try new fitness classes and purchase athletic gear. It is a great (and profitable) idea worthy of suggesting to your fitness and gym clients. The event does not have to be in March, but they can start promoting in Women’s History Month to encourage ticket sales.