Revisiting the Apple Logo Effect

YSL, the PR headache of 2012, is back in the news because its CEO, Paul Deneve, has decided to leave the fashion brand for Apple. Despite the confusion over the rebranding of YSL/Saint Laurent/Saint Laurent Paris, Deneve managed to almost double the fashion label's revenue while he was at the helm. A Steve Jobs-less Apple will likely benefit from his marketing prowess.