5 Secrets for Using Promos at Events
I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done. I also spoke at Informatica World where I used promotional products in my sessions and was given a speakers gift before heading off to attend a Geiger event for top sales partners. I'll share a lesson learned from each of these events.
For both my sessions at Informatica World, I gave away Gap sticks, screen cleaners, flashlights, and stylus pens. I used them to encourage audience interactivity but all items were chosen specifically because they would fit in briefcases and suitcases. It's important to keep items small enough (and desirable enough) to make it out of the hotel room. Beyond the products, the great content really ensured a good session, but the promotional items helped keep things lively. I was also able to stress the value of promotional products to a few hundred people. I got lots of positive feedback from the session including this tweet:
"Promotional products are powerful when used properly. Help your clients not only pick the most creative products, but help them implement the best strategy to maximize their value."
Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.
Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.