The Art of Design: Under Armour Suits and the Sochi Games

Sports can lead to huge marketing opportunities for apparel companies. And what better platform to get your name affiliated with a world-class athlete than the Olympics? Apparel sponsor Under Armour had the same idea when it set out to outfit the U.S. speedskating team in the "Mach 39," a high-tech aerodynamic racing suit. Unfortunately, Under Armour won't be taking home the gold in Sochi—much like Shani Davis and Brittany Bowe.