A Fundamental Misconception About Cold Email
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There are so many ebooks and websites all pushing cold email templates that "work." Problem is, they don't because the theoretical basis of most cold email techniques is outdated.
Most advice is based on a flawed belief in how B2B decision-makers use email: Email is conversational.
Fact is, it's not. Those days are gone. Today, business email is transactional. Especially cold emails.
Email Is Transactional, Not Conversational
B2B decision-makers are on a mission. Just like you are: delete the inbox noise. Day in, day out. Multiple times a day, decision-makers delete spammy come-ons from reps. But they also make quick replies. Transactions.
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Jeff Molander
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Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.
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