The Search for Inspiration

I’ve got “green” on my mind. This actually has nothing to do with St. Patrick’s Day. Can’t say it has anything to do with Pantone proclaiming emerald as the “Color of the Year,” either. In fact, I can thank a redhead for getting me stuck on this idea.

Sunday night’s Grammy Red Carpet was a little toned down compared to years past. CBS issued a strict dress code for attendees, hoping to limit wardrobe malfunctions and heavy fines. Many celebrities abided by the decision, while others found small loopholes (I’m looking at you, Jennifer Lopez, Katy Perry and Kelly Rowland). Florence and the Machine vocalist Florence Welch slightly skirted around the mandate by flashing some leg, but that’s not what caught my attention.

Welch wore a studded, emerald green Givenchy gown (custom designed for her). The dress is the perfect fodder for a “Love it/Hate it” debate. I happen to love it on her, but the Twittersphere and Facebook-land took to referencing their favorite reptilians. Think Teenage Mutant Ninja Turtles, Godzilla, the dinosaurs of Jurassic Park, etc. Because of Welch’s bold fashion choice, along with the power of social media, I’m now crushing on strange green creatures. Yet, a reminder that inspiration can be found in surprising places.

Just for fun, I visited Promo Marketing’s search engine and typed in different key words, including: “reptile,” “turtle” and “lizard.” Turns out, they can add an interesting twist to promotions:

Alligator Squeezies Stress Reliever from ALPI International
You can run, but you can’t hide from … stress. Your clients are no exception. Help them defeat one of their biggest adversaries with the Alligator Squeezies Stress Reliever from ALPI International. They can squeeze it, throw it or stomp on it—all while looking at your company logo. Note, this alligator doesn’t bite back.

Elise Hacking Carr is executive editor/content director for Print+Promo magazine.

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