Greenwashing: Are You a Co-Conspirator?

Marketers bombard us with claims every day: "Bigger," "better," and of course, "cheaper." But have you also heard "greener?"

What about "greenwashing?" Have you heard of that term? Greenwashing is marketing-speak for product descriptions that are deceptively used to promote that an organization's products, aims and/or policies are environmentally friendly.