Let's Talk Politics
Trump! Clinton! Feel the Bern! Some can’t help but support their candidates both privately and publicly. Recently, Cheryl Rios, a marketing specialist, discovered the danger of talking politics online—she lost her largest clients.
But, I’m not writing today to get you to stop talking politics. I want you to talk politics—even online—but directed toward your elected officials. Next week, 80 industry professionals will travel to Washington, D.C., to talk with elected officials regarding industry-critical issues, as well as on the power, impact and job-generating value of promotional products.
As Paul Bellantone, president and CEO of Promotional Products Association International (PPAI), pointed out in his blog this week, Occupational Safety and Health Administration guidelines threaten the use of promotional products in safety campaigns. Talking politics with your local elected officials will help you communicate the effectiveness of well-designed safety programs among the many other good uses of promotional products.
While it is too late for you to join us for PPAI's Legislative Education and Action Day (L.E.A.D.) this year, it is very easy to reach your local officials any time during the year.
Click here for information on how to reach your elected officials. PPAI will encourage you to participate electronically as well next week. Be on the lookout and participate.
For those not interested in talking politics, you can still support the industry during Promotional Products Work Week. Learn more about Promotional Products Work Week and perhaps enter the #PromoPaul meme contest.
Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.
Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.