Make It EPIC

Admit it, you are guilty. You use phrases you shouldn’t. I’m not talking about saying “epic” when something cool happens like my 10 year old. I’m talking about the tired, abused, misused, and lame phrases.

For example (note, I didn’t say like!):

  • I could care less

My biggest pet peeve. If you COULD care less, you actually care. So if you are going to say it, say it properly.

  • Uh

My worst college professor was my biology teacher. I couldn’t listen to anything she said because every sentence had at least three “ums” or “uhs” in it. This is a complete annoyance for any conversation or worse a presenter. This is followed closely by

  • You know

This is just not necessary. Usually the people who use this phrase, well, you know, use it a lot (which by the way is a phrase that really should not be used but if you do use it, it is 2 words “a lot” not 1 “alot”.) Geez, I’m getting grumpy…

  • Just sayin’

This one is self explanatory. I hope.

  • Like

I can’t stop myself from using this phrase but I do try. It’s easier when writing but in conversations it solves so many transitions. We really need to find a better way.

  • At the end of the day

Calgon, take me away! This phrase became so overused in the dot com days of the late ’90s. It was the way anyone with an idea would/could skip over all the details about why their stupid idea wouldn’t work. The only acceptable time to use this phrase is when you are inviting someone to have a drink with you “at the end of the day.”

  • It’s not rocket science (or) It’s not brain surgery

I’ll admit it, I use this on occasion. But it is overused and usually by the same people to over simplify things rather than face the facts.

Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.

Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.

Follow Dale on Twitter @daledenham or connect with him on LinkedIn via

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