Promo Unsubscribe Day
I, Dale T. Denham, do hereby declare Friday, February 1st 2013 “Promo Unsubscribe” day.
This day represents freedom for people from the tyranny of all the junk mail flooding our inbox’s. Freedom to waste more time on social media (ok, that isn’t so good). Freedom to focus on real priorities. Freedom to spend our time the way we want to, not searching for important emails in between promotions and newsletters.
It’s actually worth doing and I hope you’ll join me. Right now, block 33 minutes on your calendar for Friday, February 1st. During that time, you are to click the unsubscribe on as many emails as you possibly can. Here is what you need to do.
- Every promotional newsletter (except Promo Marketing Headlines, PPB & PromoGram) or other junk email you receive between now and Feb. 1, move it to a new email folder. Call it whatever you want, I’ll call mine STOP.
- On February 1st, open your STOP folder and open each email, immediately scroll to the bottom and click unsubscribe. If you find yourself reading a newsletter, you can always resubscribe if you miss it but I bet you won’t.
- After you are finished delete all the emails.
- Repeat the first every month until you’ve eliminated so many emails you are wishing you had more to read.
And the killer thing is, you’ll save more time the next week spending 33 minutes on Promo Unsubscribe day. And each week thereafter. In the future, I’ll talk about using rules but unsubscribing is the right first step so don’t delay.
Join me on National Promo Unsubscribe day and build a better tomorrow, today (er, Feb. 1).
You can do it, Yes you can!
P.S. And before you sign up for any more newsletters or shows, create an extra email account at Yahoo, gmail or hotmail (I like Gmail the best) and use that for ALL newsletters, shows, etc. That will let you check the newsletters when you have time and keep your business email client focused on business.
Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.
Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.