Selling Against Small Quantities

I was at my friend's house recently to work on a project with him. I had only been there a short time when he proudly showed me his new promotional product mug.

My first reaction was "did you buy it from Geiger?" He quickly reminded me that he asked if he should, but when he told me the quantity (12), I said our quantities are usually 72 or higher. So, he went ahead and purchased a quantity of 20 from an online seller that sold smaller quantities.