Would You Be Missed? - Print & Promo Marketing

By Dale Denham

If you assigned your client to a new salesperson in a different organization, would you be missed?

If not immediately, when? At what point does your client realize that you are the secret sauce?

Don't settle for the "great service" answer. Identify what about your service sets you apart from everyone else. Once you've identified it, make it actionable and promote it.

1 2 All Next »

0 Comments

View Comments

Dale Denham Author's page Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.