7 Ways to Increase Sales With Your Catalog

Despite the proliferation of digital channels available to modern marketers, catalogs remain a critical component of the marketing mix for many businesses and brands. In fact, catalogs have experienced a resurgence of late, with several notable companies launching or relaunching catalog programs in recent years, and even primarily digital retailers are adding print catalogs to their mix. According to the Data & Marketing Association and the U.S. Postal Service, 9.8 billion catalogs were mailed in 2017. That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and design.

This is all good news for promotional products suppliers. Catalogs aren’t going away any time soon, especially not in an industry where distributors have come to expect supplier catalogs and rely on them heavily for finding products and doing business. Still, there’s always room to improve, and as it turns out, there are a number of things suppliers (and distributors) can do to get even more out of their promotional products catalogs.

In this downloadable white paper, we look at seven of options, including:

• Adding multimedia elements to your catalog
• What to do about millennials
• One way to save on postage and materials
• And more

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