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Is Your Company Excluding Potential Customers?
March 27, 2024 at 3:13 pm

While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.

Do You Know What Makes You Great?
March 27, 2024 at 12:24 pm

When we recognize our individual strengths rather than getting lost in metrics, we foster success and transform company culture

The Essence of Sales
March 27, 2024 at 9:38 am

Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.

BDA Appoints Company Veteran as Managing Director of Philippines In-Country Sales Enablement and Operations
March 26, 2024 at 1:07 pm

Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced the appointment of Rick Orlowski as as managing director, in-country sales enablement and operations. Bringing more than a decade of experience in progressive leadership roles at BDA, Orlowski takes on the managing director position overseeing all groups in Manila, as well as the opening of the…

Why Paper Matters
March 26, 2024 at 12:00 pm

Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.

Ask Your Customers!
March 25, 2024 at 12:22 pm

When we focus solely on the technical aspects of our projects and services, we miss out on the clients’ needs and vision.

Hit Promotional Products Completes SOC 3 Data Security Compliance
March 22, 2024 at 11:50 am

Hit Promotional Products, Largo, Florida, announced that it has completed SOC 3 Compliance, a standard that recognizes an organization's data security compliance. "This has been a discovery path for the Hit tech and infrastructure team, said Hit Promotional Products chief information officer Raj Mukherjee. "A lot of very useful products were deployed to achieve this.…

Having an Issue with Issues
March 22, 2024 at 11:44 am

In a strategy session, a major issue was brought to light, prompting constructive discussion. Here’s why this practice is essential.

Trader Joe's Mini Totes Are Selling for Hundreds After Going Viral
March 22, 2024 at 11:28 am

A simple canvas tote from Trader Joe's has become a viral sensation, selling out in stores and going for hundreds on re-sale sites. While the real thing is hard to find, it might just mean a big spike in demand for similar canvas totes.