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One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.
While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.
There are two powerful elements that set successful businesses apart from the rest — exceptional customer service and clear communication.
Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.
When we recognize our individual strengths rather than getting lost in metrics, we foster success and transform company culture
Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she's learned, and the power of teamwork.
commonsku and Numo teamed together to "make magic from skucon merch." Numo's team of makers then cut and sewed tablecloth into pouches.
Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.
Discover the impact of window and wall graphics in youth environments, where thoughtful design meets…
Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced the appointment of Rick Orlowski as as managing director, in-country sales enablement and operations. Bringing more than a decade of experience in progressive leadership roles at BDA, Orlowski takes on the managing director position overseeing all groups in Manila, as well as the opening of the…
Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.
For the 11th year in a row, Print & Promo Marketing is proud to present its annual “Women in Print and Promo” feature. In honor of Women’s History Month — and every month — we are sharing the transformative paths these women have taken to help drive the industry forward. Find out what motivates them,…
Gildan Activewear shared that its board of directors made the decision to put the blank apparel manufacturer up for sale, talking with various bidders.
Paradise Promotional Products announced its newest partnership with Special Olympics South Carolina Area 6 Pickleball.
When we focus solely on the technical aspects of our projects and services, we miss out on the clients’ needs and vision.
Michelle Longueria, VP of operations for Fully Promoted, discusses her journey from nonprofit to promo, and how adversity fueled her success.
Hit Promotional Products, Largo, Florida, announced that it has completed SOC 3 Compliance, a standard that recognizes an organization's data security compliance. "This has been a discovery path for the Hit tech and infrastructure team, said Hit Promotional Products chief information officer Raj Mukherjee. "A lot of very useful products were deployed to achieve this.…
In a strategy session, a major issue was brought to light, prompting constructive discussion. Here’s why this practice is essential.
A simple canvas tote from Trader Joe's has become a viral sensation, selling out in stores and going for hundreds on re-sale sites. While the real thing is hard to find, it might just mean a big spike in demand for similar canvas totes.
In seven short years, Stephanie Bass has shaped BAMKO’s culture, and how the company celebrates its employees. Now it’s time to celebrate her.