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How One Promo Distributor Created Natural Light Vodka’s Custom Trapper Hat (That Holds Miniature Bottles of Alcohol)

Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you're wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together...

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