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Holy Cow There Is So Much Game of Thrones Tie-In Merch

Its knack for gripping storytelling and cast of “roughly 12 zillion characters,” as Vox wrote, have made “Game of Thrones” a can’t-miss component of contemporary pop culture. The public’s fascination with the show, which secured 17.4 million viewers for Sunday’s season eight opener, has bred considerable branding opportunities, and it seems that the amount of…

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Last Chance to Vote! PM Video Battle: Ariel Premium Supply Versus The Gift Planner

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: How is it the middle of July already?) Last week, Ariel Premium Supply won, and now will face off against The Gift Planner. The winner will be decided by…

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