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How a Texas Grocery Chain Turned Promotional Tote Bags Into a Can't-Miss Event

Back in March, a San Antonio-based grocery store debuted tote bags celebrating the late pop star Selena. The $2 tote bag resulted in lines stretching onto the sidewalk and a nearly instant sell out. Heck, the store's website even crashed as it got inundated with traffic. To meet the popular demand—bags sold for as high…

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Last Chance to Vote! PM Video Battle: Ariel Premium Supply Versus The Gift Planner

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: How is it the middle of July already?) Last week, Ariel Premium Supply won, and now will face off against The Gift Planner. The winner will be decided by…

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