10 Tips for Rebranding Like the Experts
Nerd alert: More than $1 billion has been spent on the fantasy role-playing game Dungeons & Dragons since its debut in 1974. An estimated 20 million people have played the game. With all this success, the makers are intensely interested in continued selling success. There is a lesson for all sales people here.
The Hasbro subsidiary that owns the game announced a new edition is under development. Industry analysts agree that sales of all tabletop role-playing games are dwindling.
What are you doing to win the re-branding game? The time has come to communicate that your business is a game worth playing.