12-0 Season Is Boon for Licensed Iowa Hawkeye Sales

The screen printing machine at the Strawberry Patch in Ankeny, Iowa, is working overtime to produce T-shirts heralding the Iowa Hawkeye’s historic 12-0 season.

More than half the T-shirt and novelty store’s sales right now are Hawkeye related.

“Now we are waiting patiently to see about a bowl game,” said Jeff Kirschbaum, president of Strawberry Patch.

The football team's success this season has retailers reporting booming sales. And if the Hawkeyes' winning streak continues into the post season, which starts Saturday with the Big 10 championship game against Michigan State, sales will only continue to increase.