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It's that time of year again boys and girls when marketers and advertisers across the land gaze into the future to try and see what lies ahead in the coming new year.
In my end-of-the-year piece last year, "Looking Back, Looking Ahead - CMOs Weigh In," I made reference to the fact that I wanted to do something different writing "I wanted to put a little different spin on it - I am a big fan of spinning, as it were." The spin last year was that I asked CMOs to not only look ahead, but also look back...
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