3 Marketing Myths That Are Costing You Sales

Jay Baer—creator of the Convince & Convert blog and author of the forthcoming Youtility: Why Smart Marketing is about Help Not Hype—follows marketing trends closely. During an interview earlier this year at the New Media Expo, he told me about three marketing myths that are harming companies' bottom line.

1. Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales—but few companies have grasped how technology has altered the dynamic. It used to be that salespeople were "the only repository of the information customers needed," Baer said. "Nothing was available via self-service, so it was almost a forced relationship."