3 Ways to Use Videos to Get Personal and Score More Business

If you’re looking to build your brand and gain more customers while infusing trust, focus on making your brand personal. People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you’ll sidestep the widespread culture of distrust.

You can also bridge the trust gap quickly by using videos to quickly connect with customers in a direct, personal way. Here are some ways to do that.