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Medical device companies and financial institutions are hardly known for making waves in social media; the strict regulation of these industries is a deterrent for most. And yet a new trend is emerging, with organizations breaking through industry regulations to better engage with consumers on social media. Today, companies in industries ranging from automotive, financial to medical device companies are using social media (and particularly Facebook Pages) to build meaningful relationships.
Beyond taking your content strategy to the next level, here are five lessons businesses across all industries can leverage to build relationships with customers—and influence their purchase decisions.
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