6 Easy Ways to Ensure Your Website Drives Sales

Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as it turns out—what you need is exactly what her business does. Within two effortless minutes, you know this person is the real deal and you have to work with her.

Maybe you've met someone like this, maybe you haven't. The thing is, we live in 2015—where most business transactions aren't done in person, they're done online. Because of this, your website has to be designed to give your customers that same feeling of being listened to and cared about. Plus, you have to stand out in a sea of competition.