6 Ways to Be an Effective Leader

One of the greatest challenges of starting a new company is convincing employees, vendors, clients and talent to entrust their futures to an organization with an untested track record. A good leader will steer the company in the right direction, while bestowing confidence in people they work with and hope to work with, making that leap of faith a little less daunting.

When I founded Polis Books, I faced the challenge of attracting distribution, vendors and talent to an unproven organization.