7 Tips for Cold-calling Success

The aspect of selling that strikes the greatest fear in people’s hearts is usually cold calls. A good way to make cold calls more appealing is to stop thinking of them as "cold" calls. Try thinking of them as "introductory" calls instead. All you're trying to do is introduce yourself and your business to the prospect.

It’s important to understand the purpose of introductory calls so you have a realistic attitude about this type of business development activity.