9 Compelling Reasons to Forget the Big Picture and Focus on Micro-goals Instead

You've heard it before—from me and other Inc.com writers. Take the time to create a well-thought-out strategy and mission statement. Set long-term goals and objectives. Stick to your vision so you always know where you're headed.

Wrong, wrong, wrong, says Ryan Urban, CEO of Bounce Exchange, a start-up that predicts online shopping behavior, allowing e-commerce sites to customize user experiences and make more sales. Founded with three people in 2012, Bounce Exchange now has 75 employees and may grow to 140 by the end of 2015, Urban says. Its clients include Ann Taylor, USA Today, Forbes and Comcast.