A Look Back at the Year’s Freshest Logo Reboots

Late this summer, when Google announced the birth of its new holding company Alphabet, we reached out to a handful of our favorite graphic designers to get their take on the new company’s logo. One of them was Michael Bierut, a Pentagram partner and the creator of high-profile branding work for the likes of Verizon, Saks Fifth Avenue and Hillary Clinton.

Bierut wrote back: “I’ve declared a moratorium on publicly commenting on other people’s branding work,” he said.