A Social Spin on Greeting Cards: Open Me Teams with Threadless to Shake Up a $4 Billion Industry

Ilya Pozin likes greeting cards, but he doesn't like going to what he calls "the dreaded greeting card aisle at the store" to buy one. "You have all these horrible, mass-produced designs" that take forever to pick through, he complains. Not that e-cards (which are also mass-produced and take just as long to scroll through) are a huge improvement. Knowing that cards still represent a $4 billion industry, Pozin figured there had to be a better way. "We saw a huge opportunity in terms of the lack of convenience and lack of quality. We thought we could do better."