American Apparel Acquires New York-based Retailer

Los Angeles–based supplier American Apparel Inc. will acquire New York boutique retailer Oak, according to media reports.

The marriage of two very different businesses—Oak serves an influential fashion crowd, and American Apparel looks for wide appeal with its fashion-forward basics—both perplexed and brought cheers from the fashion world and social media.

A statement on Oak’s Twitter page noted that consumers of the two-location retailer were concerned about the direction of the company. “We’re completely committed to maintaining our brand’s vision and are excited for what the future holds,” a statement noted.