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Anvil Knitwear was a sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert, held last weekend on Saturday, August 13, featured six exclusive Farm Aid designs on Anvil Knitwear T-shirts featuring Texas cotton from organic and transitional growers.
This year's concert in Kansas City, Kan., at LIVESTRONG Sporting Park, featured Farm Aid t-shirts with Anvil's Shirt Scan technology that allowed concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
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