Boston T-shirt Business Takes Out Ad to Criticize Target’s ‘Local Pride’ Effort

The Boston-New York sports rivalry is so iconic that it often spills over into the business world—the sports business world, at least.

The owner of a North Shore, Mass., T-shirt company is hoping to play on that rivalry by calling out Target in a full-page Boston Herald ad on Monday, criticizing the retailer for using a New York designer in its “Local Pride” initiative.

Sully’s Brand prints and sells T-shirts with local themes—sayings such as “Free Brady” and “Believe in Boston”—and argues that Minneapolis-based Target should be using a local company like Sully’s Brand to source its own Boston-themed wear.